Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges

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Harvard Business Press, Jan 1, 2009 - Business & Economics - 231 pages
8 Reviews

Harness New Collaborative Technologies for Competitive Gain
Most organizations realize that to succeed in today's turbulent world, they need to perform as an integrated whole to tap into innovations and good ideas. Yet many still find it difficult to capture the collective intelligence of their employees and customers. Companies don't know what they know--but they need to learn soon.
Thanks to a new class of collaborative technologies, organizations can now leverage information in valuable new ways, including: capturing accumulated knowledge; connecting employees who need information with the experts who have it; and enabling the best ideas to emerge organically. These technologies--labeled "Web 2.0"--first appeared on the Internet, where they powered successful social communities and collaborative platforms like Facebook and Wikipedia. Web 2.0 tools, practices, and philosophies are now being deployed by a wide range of organizations, making them more agile, productive, and innovative. This is the phenomenon of Enterprise 2.0.
In this compelling book, Andrew McAfee--a veteran researcher and writer on the business impact of technology, and the originator of the phrase "Enterprise 2.0"describes the power of Enterprise 2.0 and shows readers how to harness it. McAfee weaves together case studies, discussions of technological change, and multidisciplinary research to:
- Show how early adopters like Google, the BBC, and the CIA have profited from Enterprise 2.0
- Specify the concrete business benefits that arise when Web 2.0 technologies are properly deployed
- Reveal where the real risks and roadblocks are with Enterprise 2.0, and why most concerns are unfounded
- Guide companies through an Enterprise 2.0 deployment
Enterprise 2.0 is written not for technology experts, but for pragmatic decision makers in any kind of organization. Dispensing with hype, it takes a practical look at the competitive challenges facing so many organizations today and explores how they can be met and conquered with the right combination of novel technologies and enlightened leadership.

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Review: Enterprise 2.0: How to Manage Social Technologies to Transform Your Organization

User Review  - Goodreads

Completed reading, looking for the next version Enterprise 3.0, which can able tell about the iPhones, Android, Blackberry and Windows devices and its apps. Read full review

Review: Enterprise 2.0: How to Manage Social Technologies to Transform Your Organization

User Review  - Goodreads

Using as a source for a thesis investigating how Web 2.0 technologies are complementing or supplanting traditional Knowledge Management (KM) initiatives for internal organizational knowledge generation and sharing within the social media industry. Read full review


Red Herrings and Long Hauls
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About the author (2009)

Andrew McAfeecoined the phrase "Enterprise 2.0" in a spring 2006 Sloan Management Review article. Since that time he has continued to do field research on the use of the new technologies within companies, and to write extensively on the topic, primarily in his blog (which has become one of the more popular ones in the IT sphere). He has also been interviewed and quoted extensively both in the mainstream and technology-focused media. He consults and speaks frequently on the subject.

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