Marketing in the Age of Google, Revised and Updated: Your Online Strategy IS Your Business Strategy
Search has changed everything. Has your business harnessed its full potential?
A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google's portal for site owners, Google Webmaster Central—explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes.
Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how.
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LibraryThing ReviewUser Review - GShuk - LibraryThing
Have read or heard most of this in other books and it was very dry listening. Might be OK in text version but I didn’t finish the audio. Read full review
How Search Has Changed Your Business
How to Use Search Data to Improve Your Business and Product Strategy
How We Search
Opening the Door to the Crowd of Customers Youve Been Keeping Out
How Search Engines Work
Implementing an Effective Search Strategy
How to Turn Business Strategy into Tech Speak
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Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy
No preview available - 2010