Marketing in the Age of Google, Revised and Updated: Your Online Strategy IS Your Business Strategy

Front Cover
John Wiley & Sons, May 1, 2012 - Business & Economics - 272 pages
Search has changed everything. Has your business harnessed its full potential?

A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google's portal for site owners, Google Webmaster Central—explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes.

  • Updated statistics, tools, and recommendations
  • Details about the latest changes from Google, Bing, and the overall search landscape
  • Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda"
  • Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix

Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how.


What people are saying - Write a review

LibraryThing Review

User Review  - GShuk - LibraryThing

Have read or heard most of this in other books and it was very dry listening. Might be OK in text version but I didn’t finish the audio. Read full review


How Search Has Changed Your Business
How to Use Search Data to Improve Your Business and Product Strategy
How We Search
Opening the Door to the Crowd of Customers Youve Been Keeping Out
How Search Engines Work
Implementing an Effective Search Strategy
How to Turn Business Strategy into Tech Speak
How to Cut through the Data and Get the Actionable Metrics You Need
Social Media and Search
Beyond Google and 10 Blue Links

Other editions - View all

Common terms and phrases

About the author (2012)

VANESSA FOX is a leading speaker and consultant on search engine strategy. She was previously Google's search engine spokesperson responsible for explaining Google's search algorithm to millions of website owners. She has appeared in the Wall Street Journal, USA TODAY, The Times (of London), Forbes, and on CNN. She's a contributing editor for and founder and CEO of Nine By Blue, which provides reporting tools and training for search best practices.

Bibliographic information