Love and War, the Human Side of Business: The Tale of the Arabic Channel

Front Cover
Createspace Independent Pub, Nov 30, 2012 - Business & Economics - 81 pages
Because of the present state of the global economy and the impact that it has on earnings, companies have had to trim their assets. Among those assets are the many employees who have lost their jobs. In an effort to survive, many people have decided to start and launch their own businesses. Many of these people do not realize what starting their own business involves and the time, effort, energy and money it consumes to keep it running. In this book, the author relates the story of how The Arabic Channel was created and the experiences and obstacle which she and her husband had to overcome to keep the business going. Since the business has a cultural and ethnic flavor to it, it was exposed to world events which had a deep impact on the business. The narrative also reveals how the dynamics shifted between a loving married couple to one that became merely a business relationship. Students of entrepreneurship and those interested in the culture will find this book informative, riveting and intriguing.

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About the author (2012)

Marguerite Moore, an experienced strategy and financial professional and business consultant, is the co-founder of The Arabic Channel, the first Arabic language television channel seen in the United States. Ms. Moore's business experience includes over ten years at Lehman Brothers Investment Bank as vice president of business development where she marketed the firm's investment banking business to CEO's and senior managers of middle market companies. As an adjunct assistant professor at New York's prestigious Fashion Institute of Technology (FIT), Ms. Moore teaches entrepreneurship at the undergraduate level. Under the Design Entrepreneurs NYC program awarded to FIT by the NYC Economic Development Corporation, as part of the Fashion 2020 effort announced by Mayor Bloomberg in 2012, Ms. Moore instructed fashion designers admitted to the program and mentored several designers to perfect their business plans, goals and strategies. Prior to joining FIT, Ms. Moore was an adjunct professor at Polytechnic Institute in Brooklyn, NY teaching marketing management at the graduate level. Ms. Moore holds an MBA in Finance and a BBA in Accounting from Pace University. Ms. Moore has written several instructional modules and manuals on investment banking.

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