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actually analogy apple picking machine approach arrangement of information assumption behaviour better blackboard block brainstorming session caterpillar track challenge choice cliche patterns cliche unit concept convenient creativity crucial factors deliberate described device difficult discussion divided division dominant idea easier Edward de Bono effect entry point established patterns evaluation fractions function give happens indicate inductive logic insight restructuring instance involve judgment label lateral thinking logical thinking looking at things material matter means memory surface method mind move natural notetaker object obvious particular pathway picture pieces point of view possible practice sessions provocative purpose putting things random input random stimulation random word rectangle reversal rigid search for alternatives self-maximizing memory system shape shown opposite situation solution someone sort students are asked suggestions teacher techniques traffic trying type of thinking usually vertical thinking wants windscreen wrong