Webcasting Worldwide: Business Models of an Emerging Global Medium

Front Cover
Louisa Ha, Richard J. Ganahl
Lawrence Erlbaum, 2007 - Business & Economics - 432 pages

Webcasting Worldwide tackles one of the most timely topics in mass communication today--the delivery of audio and video content via the Web, or webcasting--employing a global perspective to explore the subject. It is unique in providing a theoretical framework by which to analyze business models of emerging media, and it also examines the business practices of leading webcasters in the world's most developed broadband markets. With webcasting in its early development, the approaches discussed in this volume set the standards for the webcasting industry.
Representing the major broadband markets in the world, this text is an authoritative and valuable reference for both researchers and practitioners. The chapters relate the business practices of webcasting to the media market environment and established media industries, such as television and radio, as well as government and non-profit organizations. A CD-ROM accompanies the book, offering PowerPoint charts for use in training, education, and research, along with tables, graphs, screenshots, and hyperlinks.
Webcasting Worldwide is essential reading for academic researchers and media industry practitioners, and the volume will be a useful text in advanced courses addressing media technology, media management, and international communication.

For updates about the book chapters and latest commentaries on topics related to webcasting business models, please visit the Webcasting Business Models Blog at http://webcastingworldwide.blogspot.com

Winner of The Association for Education in Journalism and Mass Communication Picard Award for Media Management and Economics 2007.

What people are saying - Write a review

We haven't found any reviews in the usual places.

Other editions - View all

About the author (2007)

Louisa Ha is an associate professor in the Department of Telecommunications at Bowling Green State University, and is the founder of the Emerging Media Study Group in the School of Communication Studies there. She created the International Advertising Resource Center Web Site at http://www.bgsu.edu/departments/tcom/ faculty/ha/intlad1.html since 1996. Her research interests are media management and media convergence, media technologies, media diversity, international communication, and online advertising. She has published over 30 refereed journal articles in journals such as the Journal of Broadcasting and Electronic Media, Journal of Communication, International Journal on Media Management and Journal of Advertising. Her many research awards include two-time first place paper awards in Broadcast Education Association’s media management and sales division paper competition, second best faculty paper in the Association for Education in Journalism and Mass Communication’s Media Management and Economics Division, the Advertising Research Foundation’s Lysaker Prize Award for Outstanding Research in Media, and Outstanding Reviewer Award from the Journal of Advertising. She is on the editorial review board of the Journal of Advertising, International Journal of Advertising, Journal of Promotion Management, Journal of Web Site Promotion, and Ohio Communication Journal. In addition to being the chief editor of this Webcasting Worldwide book, she has recently published eight refereed journal articles on the convergence of the Web with the TV and radio media. She received her Ph.D. in Mass Media from Michigan State University.  Her Bachelor and M. Phil degrees in Communication were from the Chinese University of Hong Kong.                                                            
Richard J. Ganahl is a Professor of Mass Communications at Bloomsburg University. He earned his doctorate at the School of Journalism, University of Missouri, where he served as the graduate research assistant for the School’s William Stephenson Media Research Center. Dr. Ganahl has been a newspaper publisher and owner, writer, and a radio talk-show host. He has worked as a media consultant for Fortune 500 businesses, national and state political candidates, and non-profit organizations. He recently spent a semester as a Visiting Scholar at Yonsei University in Seoul, South Korea. He has published academic articles and book chapters related to his research interests, which include media convergence, media credibility, webcasting, comparative studies of college student media use, and the role of advertising following September 11.

Bibliographic information