Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand
While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the twenty-first century. The authors show how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to their customers and employees. They also identify aspects of blog/new media "netiquette" an important but often misunderstood part of engaging in transparency.
Your purchase of Tactical Transparency Includes a One Year Subscription to Fast Company ($10 value). View the refund/promotion details here.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Right and Wrong
Do You Have What It Takes? Characteristics
Why Opaque Selling
Exposing the Company to the Employees
Traditional Public Relations
Transparency in Social Networks
Transparency in Person
Creating a Plan
Whats Next? The Future of Transparency
Other editions - View all
allow audience authentic barcamp blog blog post bloggers brand campaign channels Chapter clients communication company’s conversation corporate social responsibility create crisis culture customer service dialogue e-mail Edelman embrace employee blogging engage environment example executive Facebook focus forums going Google guidelines important interactive Internet interview investor relations iPhone issues JetBlue Airways Jonathan Schwartz leaders Levy LinkedIn listening marketing McDonald’s means ment Michael Hyatt Microsoft MySpace Neeleman organization organization’s pany participate person podcasts press release public relations questions relationship risk says share social media social media tools social networking someone story strategy Sun Microsystems tactical transparency talk There’s things Thomas Nelson Thomas Nelson publishing tion traditional transparent companies trust Twitter unconferences vice president voice what’s wiki write you’re YouTube