Business Storytelling For Dummies

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John Wiley & Sons, Nov 22, 2013 - Business & Economics - 384 pages

Use storytelling to influence people and move them to action

Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen employee engagement? Build customer loyalty? Drive innovation and creativity? Capture best practices? Align people around a goal? Grow your business? Business Storytelling For Dummies can help you do this—and more. Pre-order your copy today through Amazon!

Discover:

  • Expert advice with real-world examples
  • Proven case studies, tips, and templates
  • How to get results by capturing, crafting, telling stories, and more
 

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Contents

Introduction
The Scoopon Business Storytelling
Storytelling Works
Recognizing a Story Based on Its Core Elements
Defining Different Types of Narrative
Improving Storytelling by Listening
Evoking a Story
Apply these approaches in everyday work
Expanding and Contracting Your Story
Sharing Stories for Maximum Value
Incorporating Storyin Your Organization
Tailoring Storytelling to Special Circumstances
Spark desired emotions in others
Storytelling in Marketing
Using Stories toSpark Change
The Part of Tens

Capturing and Preserving the RawStory
Moving People to Action Creating Compelling Stories
Polishing a Story Structure and Embellishments
Engaging the Brain
Massaging Complex Data
Neglecting the Beginning andthe
Opening witha Story Using a Storyina Short Presentation
Ten or so Ways to Measure the Results of a Story Project
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About the author (2013)

Karen Dietz, PhD, is a 25-year veteran in business storytelling consulting, training, and leadership, and organizational development. Lori L. Silverman offers business storytelling training, keynotes, and consulting. For 26 years, she's advised enterprises on strategic planning and organizational change.

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