Business Storytelling For Dummies

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John Wiley & Sons, Nov 22, 2013 - Business & Economics - 384 pages

Ready to hone your storytelling skills and craft a compelling business narrative?

Professionals of all types -- marketing managers, sales reps, senior leaders, supervisors, creatives, account executives -- have to write. Whether you're writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your intended audience.

Storytelling is an art, but there’s a method behind it that anyone can learn. Full of practical advice and real-world case studies, Business Storytelling For Dummies is a friendly, no-nonsense guide that will help you tell more engaging stories in your business presentations, internal communications, marketing collateral, and sales assets.

Connecting with customers through storytelling can help you build trust with your audience, strengthen your brand, and increase sales. Look to Business Storytelling For Dummies to

  • Learn the elements of storytelling and how to use them effectively
  • Become a better listener to become a better storyteller
  • Make your stories come to life with relatable details
  • Back up your story with data points
  • Use the power of storytelling to effect change
  • Choose the perfect format to tell your story

Startups, small businesses, creative agencies, non-profits, and enterprises all have a story to tell. Get the book to explore examples, templates, and step-by-step instruction and create your own compelling narrative to tell your story to the world.



The Scoopon Business Storytelling
Storytelling Works
Recognizing a Story Based on Its Core Elements
Defining Different Types of Narrative
Improving Storytelling by Listening
Evoking a Story
Apply these approaches in everyday work
Expanding and Contracting Your Story
Sharing Stories for Maximum Value
Incorporating Storyin Your Organization
Tailoring Storytelling to Special Circumstances
Spark desired emotions in others
Storytelling in Marketing
Using Stories toSpark Change
The Part of Tens

Capturing and Preserving the RawStory
Moving People to Action Creating Compelling Stories
Polishing a Story Structure and Embellishments
Engaging the Brain
Massaging Complex Data
Neglecting the Beginning andthe
Opening witha Story Using a Storyina Short Presentation
Ten or so Ways to Measure the Results of a Story Project

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About the author (2013)

Karen Dietz, PhD, is a 25-year veteran in business storytelling consulting, training, and leadership, and organizational development.

Lori L. Silverman offers business storytelling training, keynotes, and consulting. For 26 years, she's advised enterprises on strategic planning and organizational change.

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