Free: The Future of a Radical Price

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Hyperion, Jul 7, 2009 - Business & Economics - 256 pages
23 Reviews
Yet this is just one engine behind the 'Free', a reality that goes beyond a marketing gimmick or a cross-subsidy. Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of 'Free'; and shows how to compete when reader's competitors are giving away what they’re trying to sell. In 'Free', the author explores this idea for the new global economy and demonstrates how this price can be harnessed for the benefit of consumers and businesses alike.

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LibraryThing Review

User Review  - danoomistmatiste - LibraryThing

The author analyzes the various marketing possibilities of FREE. The various avenues to upsell and crossell while giving away something for free as the teaser. Read full review

LibraryThing Review

User Review  - ariahfine - LibraryThing

This is a fascinating book that explores the concept of free. Not free as in buy one, get one free type schemes of 20th century sales, but truly free in ways that had not been done before, like ... Read full review

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