Free: The Future of a Radical Price

Front Cover
Hyperion, Jul 7, 2009 - Business & Economics - 256 pages
23 Reviews
Author Chris Anderson makes the compelling case that in many instances, businesses can profit more from giving things away than they can by charging for them. Traditional economics operates under fundamental assumptions of scarcity--there's only so much oil, iron, and gold in the world. But the online economy is built upon three cornerstones: processing power, hard drive storage, and bandwidth--and the costs of all these elements are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. This is the engine behind the new Free, the one that goes beyond a marketing gimmick or a cross-subsidy. Anderson explores this radical idea for the new economy, and demonstrates how this revolutionary price can be harnessed for the benefit of both consumers and business alike.--From publisher description.

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LibraryThing Review

User Review  - danoomistmatiste - LibraryThing

The author analyzes the various marketing possibilities of FREE. The various avenues to upsell and crossell while giving away something for free as the teaser. Read full review

LibraryThing Review

User Review  - ariahfine - LibraryThing

This is a fascinating book that explores the concept of free. Not free as in buy one, get one free type schemes of 20th century sales, but truly free in ways that had not been done before, like ... Read full review

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