Free: The Future of a Radical Price

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Hyperion, Jul 7, 2009 - Business & Economics - 256 pages
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Yet this is just one engine behind the 'Free', a reality that goes beyond a marketing gimmick or a cross-subsidy. Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of 'Free'; and shows how to compete when reader's competitors are giving away what they’re trying to sell. In 'Free', the author explores this idea for the new global economy and demonstrates how this price can be harnessed for the benefit of consumers and businesses alike.

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Free: The Future of a Radical Price

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While the best things in life may be free, a business model based on giving stuff away seems a little crazy. But Anderson (editor in chief, Wired), who made a big splash with The Long Tail, tells us ... Read full review

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I really think that this is a good book about free that really does go beyond measure!!

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