Generation Reinvention: How Boomers Today Are Changing Business, Marketing, Aging and the Future

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iUniverse, 2010 - Business & Economics - 300 pages
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"Guidance you need to understand and embrace the nation's most economically dominant generation."- B. Joseph Pine II, coauthor, The Experience Economy and Authenticity "The first book about Boomer men to integrate gender and generational insights into a framework marketers can use." - Marti Barletta, author, Marketing to Women and PrimeTime Women ..". a masterful job of envisioning how Baby Boomer men are about to transform the cultural narratives about aging and maturity." - Ken Dychtwald, Ph.D., author, Age Wave and Age Power Born from 1946 to 1964, Baby Boomers represent 26 percent of the U.S. population. But pervasiveness alone does not capture their story of continuing influence and reinvention. Boomers have shaped every life stage they've experienced. With the majority now over age 50, they are again changing business practices and institutions, from dawn of medical tourism to later-life entrepreneurialism. They are still shaping popular culture, from blockbuster films to stadium filling rock concerts. This book gives you astute glimpses into what it means to be part of the generation. Through this lens you'll discover how you can improve marketing communications, product and service development, nonprofit value, and public policies. A special section looks at marketing to Baby Boomer men, including: Historical, technological, social, and cultural touchstones; Underdeveloped ways to combine gender and generational nuances; New segmentation research about the Boomer male cohort. The next few chapters of western society will include Boomers as influential protagonists, while Generation Reinvention continues to change the meaning of business, marketing, aging, and consumerism. Accurately forecasting the Boomer future has significant monetary implications for numerous industries. Some choose to see problems with Boomer aging. Readers of this book will come to see extraordinary opportunities. Brent Green is an award-winning strategist, creative director, copywriter, author, speaker, and consultant focusing on generational marketing. He is also author of Marketing to Leading-Edge Baby Boomers. He lives and reinvents himself in Denver, Colorado."

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About the author (2010)

Brent Green is a marketing communication strategist, creative director, copywriter, author, speaker, trainer, and consultant with focus on generational marketing. He is author of Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions.Established in 1986 and located in Denver, Colorado, Brent Green & Associates, Inc. Is an internationally award-winning firm that develops integrated marketing communication programs with emphasis on direct response media, integrated sales promotions, marketing public relations, and senior executive training.His firm has received more than 50 regional, national, and international awards for creative excellence, including the Direct Marketing Association's International Gold Echo Award, The most respected worldwide distinction in target marketing. He is the tenth recipient of the Direct Marketer of the Year award from the Rocky Mountain Direct Marketing Association.A Colorado resident since 1981, Brent has served in a leadership capacity with many professional and public service organizations, including as board member for ten years and chairman of the Colorado Springs Convention & Visitors Bureau; board member for Junior Achievement Rocky Mountain, Inc.; and as programming chair For The Business Marketing Association And The Rocky Mountain Direct Marketing Association.He is a sought-after keynote speaker about Boomers and has provided expert commentary for numerous news media such as the Los Angeles Times, CNN Headline News, BusinessWeek, U.S. News & World Report, The Wall Street Journal, And The New York Times. He writes for Huffington Post, and other online and traditional print media, and he discusses many contemporary topics through his blog Boomers: A Trip into the Heart of the Baby Boomer Generation ( also published a literary novel in 2010 entitled Noble Chaos, a biomythography recounting the defining years of the Baby Boomer generation during the Vietnam War era, told from a college student perspective.

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