Principles and Practice of Sport ManagementPrinciples and Practice of Sport Management, Third Edition, provides students with solid fundamental information on what they need to do to be successful in the sport industry. Updated and expanded, this best-selling text offers a unique blend of information on the foundations and principles on which sport management operates as well as how to apply those foundations and principles to the sport industry. The authors, all well-renowned professors in sport management or sport administration, have produced a text that is thorough, practical, and lively, and which lays the groundwork for students as they study and prepare for successful careers in sport management. |
Other editions - View all
Principles and Practice of Sport Management Lisa P. Masteralexis,Carol A. Barr,Mary Hums Limited preview - 2008 |
Principles and Practice of Sport Management Lisa Pike Masteralexis,Carol A. Barr,Mary A. Hums Limited preview - 2009 |
Principles and Practice of Sport Management Lisa Pike Masteralexis,Carol A. Barr,Mary A. Hums No preview available - 2009 |
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activities advertising agency agent American areas arena athletic department athletic directors basketball broadcast chapter clients coaches communications competition conference consumers contract corporate create Division employees ESPN ethical event management example facilities fans federal fees franchise golf health club hockey IHRSA increase International issues League Baseball licensing Major League Major League Baseball ment million National Basketball Association National Collegiate Athletic National Football League NCAA negotiating Nike Olympic Games operations opportunities organizational owners participation PGA Tour play Players Association professional sport professional sport leagues programs promotion recreation Retrieved on June revenue salary season sell soccer sponsor sport industry sport management sport marketing sport organizations sport sponsorship sporting events sports agents stadium staff student-athletes television ticket tion tional Title IX Tour tournament University WNBA women York