The Art of Choosing

Sheena Iyengar

Little, Brown, 2010 - Education - 329 pages

Sheena Iyengar's award-winning research reveals how and why we choose: whether or not choice is innate or bound by culture, why we sometimes choose against our best interests, and how much control we really have over what we choose.

About the author

Sheena Iyengar is a profess at Columbia University, New York, whose work has been drawn on by, among others, Malcolm Gladwell.

Bibliographic information

• Title: The Art of Choosing
• Author: Sheena Iyengar
• Publisher: Little, Brown, 2010
• ISBN: 1408700034, 9781408700037
• Length: 329 pages
• Subjects: Education / Decision-Making & Problem Solving; Psychology / General; Social Science / Sociology / General