The Art of Choosing

Front Cover
Little, Brown, 2010 - Choice (Psychology) - 329 pages
20 Reviews
Sheena Iyengar's award-winning research reveals how and why we choose: whether or not choice is innate or bound by culture, why we sometimes choose against our best interests, and how much control we really have over what we choose.

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LibraryThing Review

User Review  - rmagahiz - LibraryThing

I got about a quarter of the way through this, but the thing I didn't like was how some of the sections seemed a bit padded out - I wanted the author to get through some of the elementary points more quickly to get on to the interesting stuff. Maybe I'll pick this up again at some future date. Read full review

LibraryThing Review

User Review  - kushal.gupta - LibraryThing

It is more heavy on insight side about choices, their effects, but when it comes to wisely choose our steps or to offer advice, it chooses not to dwell on that path. Read full review

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About the author (2010)

Sheena Iyengar is a profess at Columbia University, New York, whose work has been drawn on by, among others, Malcolm Gladwell.

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