The Art of Choosing

Front Cover
Little, Brown, 2010 - Choice (Psychology) - 329 pages
45 Reviews

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?

Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Her award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use this book as your companion and guide for the many challenges ahead.

'No one asks better questions, or comes up with more intriguing answers' Malcolm Gladwell, author of The Tipping Point

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Review: The Art of Choosing

User Review  - Raed - Goodreads

"Madam, this book will far exceed your expectations" Err... Not mine! Thanks Malcolm Gladwell the next time you meet a person your first piece of advice should not be: write a book! Others suffer you know :/ Read full review

Review: The Art of Choosing

User Review  - Divya.Narayan - Goodreads

Full of amazing insights and new perspectives. Sheena Iyengar shows command on the subject of her 'choice'. It made me wonder how easily we go through life unmindful of the reasons behind the choices ... Read full review

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About the author (2010)

Sheena Iyengar is a profess at Columbia University, New York, whose work has been drawn on by, among others, Malcolm Gladwell.

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