The Real Business of Photography
This honest, tell-all guide is written by one of the best-known players of the media photography business. Drawing from decades of experience as a working photographer and industry leader, the author defies popular business myths and trend-driven behavior by providing a fresh, common-sense approach to running a photography business. The essentials of running a photography business are covered-from setting a strategic vision to managing finances.
• Protects photographers from business consultants who sell them expensive, impractical business concepts
• A perfect companion to ASMP Professional Business Practices in Photography (1-58115-197-7)
• Advertising to include Photo District News, Professional Photographer, and Shutterbug
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accounts payable accounts receivable accrual accounting Amiable Advertising Arnold Newman art director ASMP assets assignment photography balance sheet better business plan businessperson buyers buyout cash chapter competition copies corporate costs creative deal Devon Horse Show dollars dynamic plan e-mail editorial estimate expenses Figure forecast future going Happy Shooter Happy's horizontal market images important income invoice look magazines market research market segments marketplace means meet model release motorcycles negotiation offer option paid payment percent person photogra photographer's photography business plain dealing production profit promotion reason received requires revenues sales effort sales goal scenario sell shoot simple Slippery Snowmobiles spreadsheet stock photography strategic vision studio thing tier tion tographer understand usage