Introduction To Tourism

Front Cover
Atlantic Publishers & Dist, 2001 - 296 pages
2 Reviews
Now-A-Days There Is A Heartfelt Need To Understand The Tourism And Its Development. The Introductory Chapter Of The Book Provides An Interesting Study About Tourism. The Study Also Provides A Clear Picture Of Concept Of Tourism, History Of Travel, Types Of Tourism, Tourism In Modern Period, Nature Of Tourism, Components And Elements Of Tourism, Basic Reasons And Motivation For Travel, The Organization, Measurement And Planning Of Tourism, Marketing, Promotion, The Economic, Social And Cultural Significance Of Tourism In An Excellent Manner In The Following Chapters. Further, This Book Gives A Graphic Picture About Manila Declaration On World Tourism, Religious, Spiritual, Cultural And Holiday Tourism, International Organization And Tourism, Accommodation, Travel Agency, Documents And Development Of Tourism In India Along With Tourist Centres In India In An Exhaustive And Lucid Manner. The Description Is Brief And Accurate. The Book Is Beautifully Written To Make The Reading Easy And Interesting.The Book Would Be Of Great Value For The Students As Well As The Teachers. Even Laymen Would Enjoy The Book Because Of Its Simple Style.
 

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It is a very good book for the students who are doing a project on tourism ..............................
a very good book on tourism

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inner this book : tourism promotion page 13

Contents

Introduction
1
Concept of Tourism
5
History of Travel Tourism 823
8
ii Travellers and their Accounts
15
iii Purposes of Travel
16
iv Development of Travel
18
v Impact of the World Wars on Transport Systems
19
Types of Tourism 2428
24
iv Marketing Mix
129
Tourism Promotion 131149
131
i Advertising
137
ii Sales Support Activities iii Public Relations
139
iv Publicity
141
v Publicity Media
145
The Economic Social and Cultural Significance of Tourism 150163
150
iv The Multiplier Effect
153

Tourism in Modern Period 2937
29
Nature of Tourism 3840
38
Tourism Its Components and Elements 4146
41
Basic Reasons and Motivation for Travel 4750
47
The Organisation of Tourism 5177
51
ii Factors that led to the Organisation
52
iii U N Conference and its Role iv The National Tourist Organisation
54
v Indian Scenario in Tourist Organisation
63
Some Aspects of the Measurement of Tourism 7895
78
Planning of Tourism 96113
96
i Marketing Concept
114
iii Marketing Process and Functions
125
Manila Declaration on World Tourism 164169
164
Religious and Spiritual Tourism 170172
170
Cultural Tourism 173176
173
Holiday Tourism 177179
177
International Organisations and Tourism 180208
180
i History of Cooperative Endeavour ii International Union of Official Travel Organisations
181
iii The World Tourism Organisation iv Pacific Area Travel Association PATA
185
a PATA Membership
194
b PATA Chapters
196
c Finance d Functions
198
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