Rhetoric in Popular Culture

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SAGE, 2006 - Language Arts & Disciplines - 309 pages
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Rhetoric in Popular Culture, Second Edition is the only textbook that uniquely joins together two vital scholarly traditions: rhetorical criticism and critical studies. Author Barry Brummett introduces the reader to techniques of rhetorical criticism specifically designed for the analysis of texts in popular culture. The Second Edition of this popular text has been updated and expanded with even more examples from today's popular culture. New to the Second Edition: * Applies cutting-edge methodologies: With updated examples from popular culture throughout the text, this book enables students to apply the growing and cutting-edge methodologies of critical studies to the study of rhetoric and to link those new approaches to the rhetorical tradition. The Second Edition includes updated material on Marxist, psychoanalytic, feminist, media-centered, and culture-centered criticism; as well as a new discussion on "super-signs," neo-Aristotelian methods, and intertextuality. * Includes new critical essays: New critical essays examine the rhetorical influence of hip hop music, on the film Groundhog Day, and on Internet user groups. Recent work in semiotics and cultural studies is drawn upon to apply critical methods to texts from popular culture (such as print ads, music videos, TV advertisements, and movies and television shows). * Links rhetorical concepts with everyday life: Useful (and fun) questions and mini-assignments are provided throughout the text to help students understand the practical applications and relevance of rhetorical concepts in everyday life. Students are encouraged to apply their own examples to match the concepts being learned. * New Web site: The new companion study site includes: Chapter Flashcards that allow students to go over key terms and concepts on their own; Self Quizzes and Study Questions to test their knowledge and application of the material; Chapter Exercises that ask students to apply their knowle
 

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User Review  - 06nwingert - LibraryThing

Brummett takes an interesting look at rhetoric. In Rhetoric in Popular Culture, Brummett connects the ancient study of rhetoric, from the time of Aristotle through Burke, to modern popular culture. The book links various rhetorical texts and themes in modern times. Read full review

Contents

Rhetoric and Popular Culture
The Rhetoric of Everyday Life
Signs
Indexical Meaning
Iconic Meaning
Symbolic Meaning
Complexity of the Three Kinds of Meaning
Artifacts
Making Minds and Selves
Desire
Feminist Criticism
Standpoint Theory
How Do Patriarchal Language and Images Perpetuate Inequality?
How Do Texts from Womens Perspectives Work Differently to Empower Women through Different and Broader Standpoints or Worldviews?
Analysis and Examples
DramatisticNarrative Criticism

An Action Event or Object Perceived as a Unified Whole
Definitions of Culture
Popular Meanings of Culture
Characteristics of Cultures
Cultures Entail Consciousness or Ideologies
Cultures Are Experienced through Texts
Summary and Review
Looking Ahead
Rhetoric and the Rhetorical Tradition
Definitions in General
Ancient Greece
The Rise of the CityStates
Rhetoric in Athens
Complaints against the Sophists
Two Legacies from the Greek Rhetorical Tradition
Paradoxical Linkage to Power Management
Definitions of Rhetoric after Plato
Rhetoric in the Eighteenth Century
New Theories and New Realities Emerge in the Twentieth Century
Interrelated TwentiethCentury Changes
Population
Technology
Pluralism
Knowledge
NeoAristotelian Criticism
Managing Power Today in Texts of Popular Culture
The Texts of Popular Culture
Summary and Review
Looking Ahead
Rhetorical Methods in Critical Studies
Texts as Sites of Struggle
Texts Influence through Meanings
Texts Are Sites of Struggle over Meaning
Three Characteristics of Critical Studies
Concern over Power
Finding a Text
Type of Text
Sources of Meanings
Defining a Context
Choice of Context
TextContext Relationship
Inside the Text
Metonymy Power Judgment
Metonymies
EmpowermentDisempowerment
Summary and Review
Looking Ahead
Varieties of Rhetorical Criticism
An Introduction to Critical Perspectives
Marxist Criticism
Materialism Bases and Superstructure
Economic Metaphors Commodities and Signs
Preferred and Oppositional Readings
Subject Positions
Visual Rhetorical Criticism
Images as Focal Points of Collective Memory and Community
Psychoanalytic Criticism
Narrative Genres
Comedy and Tragedy
The Pentad
Analysis and Examples
Mediacentered Criticism
What Is a Medium?
Media Logic
Characteristics of Television as a Medium
Analysis and Examples
Characteristics of the Computer and Internet as a Medium
Analysis and Examples
Culturecentered Criticism
Cultures and Their Own Critical Methods
Afrocentricity
Analysis and Examples
Summary and Review
Looking Ahead
Application
Paradoxes of Personalization Race Relations in Milwaukee
The Problem of Personalization
The Scene and Focal Events
Violence against African Americans
The School System
Tragedy and Metonymy
Metonymy and Paradox
The Paradox of Identification
Identification and Race
Enabling Identification
Forestalling Identification
The Persistence of Race
The Public and the Personal
Personal Action and Loss of Vision
The Paradox in Milwaukee
African Americans In Need of Help
Some Solutions
Reciprocal Personalization
Metonymizing Yourself
Resources for Careful Metonymy
Stepping Back from the Critique
On HipHop Written with the Help of the Reader
HipHop Is about African Americans
African American Culture Is Violent
African American Culture Is Sexual
African American Culture Is Crassly Materialistic
Conclusion
Simulational Selves Simulational Culture in Groundhog Day
Simulation and Groundhog Day
Media and Representation in RecMotorcycles
Tokens of Expertise
Tokens of Experience
Conclusion
Works Cited
Suggested Readings
Index
About the Author
Copyright

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About the author (2006)

Barry Brummett (Ph.D. University of Minnesota) taught at Purdue University and the University of Wisconsin-Milwaukee before coming to the University of Texas-Austin. His scholarly areas include: rhetoric and popular culture, media criticism, apocalyptic rhetoric, and theories and methods of Kenneth Burke. Brummett's most recent, ongoing interests are in the rhetoric of popular culture: how do television, film, music, magazines, sports, and other experiences of everyday living influence our thoughts, beliefs, and actions? He is the author of Rhetorical Homologies: Form, Culture, Experience and Rhetorical Dimensions of Popular Culture (University of Alabama) and Contemporary Apocalyptic Rhetoric, The World and How We Describe It:nbsp; Rhetorics of Reality, Representation, Simulation, and Rhetoric of Machine Aesthetics (Praeger) and the author, coauthor, or editor of several collections or textbooks, among them, Reading Rhetorical Theory (Harcourt Brace), Landmark Essays: Kenneth Burke (Hermagoras Press), and Public Communication, 2/e (Harper & Row). He sits on numerous journal editorial boards and is the 2001 recipient of the NCA Douglas W. Ehninger Distinguished Rhetorical Scholar Award.

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