The Business of Children's Entertainment

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Guilford Press, Mar 6, 2002 - Language Arts & Disciplines - 190 pages
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For the past 20 years, toy manufacturers have subsidized the development of children's television programming. The result has been the increased commercialization of children's popular culture; the creation of a "material world" of childhood characterized by brand-name toys, games, clothing, and television characters. Drawing upon historical and economic data and case studies of the media marketplace, this book examines how children have been developed into both an audience and a consumer group.
 

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Contents

Introduction
1
Children Become Consumers
7
Children Become Audiences
24
The Industries Television and Toy
40
Case Studies Smurfs and HeMan and ThunderCats
60
Alternatives
81
The Media Marketplace
111
International Expansion
133
Consequences
152
Notes
159
References
167
Index
183
Copyright

Other editions - View all

The Business of Children's Entertainment
Norma Odom Pecora
Limited preview - 1998
The Business of Children's Entertainment
Norma Odom Pecora
No preview available - 1997

Common terms and phrases

addition adult advertising American Animation arrangements audience Bears became become broadcasting brought cable cartoons changes chapter characters child children's entertainment children's programming children's television commercial Communications companies consequences considered consumer corporate costs countries culture Data demand demonstrates discussed Disney Channel distribution early economic example Figure Group growing growth He-Man Home Video important increased independent stations industry interest introduced investment involved Italy Kids late licensing limited Little major manufacturers marketplace material Mattel merchandising million Movie networks Nickelodeon offered parents popular production profit promoting public broadcasting Quaker radio record Report Saturday morning serve share shows situation comedies Smurfs stars stations story success supported syndication Table television ThunderCats tie-ins tion toy industry United Universe Variety Walt Disney York young Zodiac

References to this book

About the author (2002)

Norma Odom Pecora, PhD, teaches in the School of Telecommunications at Ohio University. Her areas of interest include issues of gender and childhood; topics that inform the courses she teaches and her research work. She is currently working on the contribution of popular culture to the construction of identity in young girls.

Bibliographic information

QR code for The Business of Children's Entertainment
TitleThe Business of Children's Entertainment
Guilford Communication Series
AuthorNorma Odom Pecora
Editionillustrated, reprint, revised
PublisherGuilford Press, 2002
ISBN1572307749, 9781572307742
Length190 pages
Subjects ›  › 

Business & Economics / Consumer Behavior
Business & Economics / Corporate & Business History
Business & Economics / Marketing / Research
Language Arts & Disciplines / Communication Studies
Social Science / Media Studies
Social Science / Sociology / General
  
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