The Business of Children's Entertainment
For the past 20 years, toy manufacturers have subsidized the development of children's television programming. The result has been the increased commercialization of children's popular culture; the creation of a "material world" of childhood characterized by brand-name toys, games, clothing, and television characters. Drawing upon historical and economic data and case studies of the media marketplace, this book examines how children have been developed into both an audience and a consumer group.
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adult Animation Yes barter Bears business of children's cable cartoons changes character licensing chil child audience children's entertainment children's media children's programming children's television consumer corporate culture demand Disney Channel Disney Home Video distribution dren's economic Figure Filmation first-run Forkan Group Gruenberg Grumbine Hanna-Barbera He-Man Home Video Movie important increased independent stations investment Kids licensed characters licensed products Lion King Little Mermaid marketplace Mattel McNeal Melody ment merchandising Mickey Mouse million motion pictures Movie Walt Disney networks Nickelodeon Nickelodeon channel offered preschool production companies production house profit program production public broadcasting radio Rainbow Brite record revenue Saban Saban Entertainment Saturday morning Sesame Street Shining Time Station Smurfs story storybook success syndication Telepictures television industry television program television stations ThunderCats tion toy companies toy industry Video Movie Walt videocassette Walt Disney Company Walt Disney Home young Zodiac Entertainment
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Advertising to Children on TV: Content, Impact, and Regulation
Barrie Gunter,Caroline Oates,Mark Blades
No preview available - 2005