Nail 'em!: Confronting High-profile Attacks on Celebrities & Businesses
"We're gonna nail 'em!" That's the threat made against Eric Dezenhall's clients-usually corporations & well-known people-by aggressors trying to launch media-hyped smear campaigns & attacks because they feel they've been wronged, or just because they want publicity. From Pepsi & ValuJet to Michael Ovitz & Kathy Lee Gifford, businesses & celebrities today are finding themselves the front line targets of attacks by the headline-seekers, the news media, corporate stalkers, disgruntled former employees, individuals seeking a few minutes of fame, & many others. And it's crisis managers like Dezenhall who step in to reduce the damage, fight the bad publicity, & sometimes even turn the wave of negative opinion on the aggressors themselves. Nail 'Em! is an exploration of the personalities, conflicts, & motivations involved in such attacks & Dezenhall's communications approach to slowing, preventing, & reversing such situations. While illustrating that these attacks are not merely communications problems, but real conflicts that can only be stopped when the aggressor is placed in jeopardy, the author examines the psychology of the attacker, notorious recent cases, his personal experiences, facts versus falsehoods, the role of the news media, & the popularity of victims in contemporary America. Nail 'Em! is the new blueprint for reclaiming the public's good favor while erasing the attacker's allegations.
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