The Theory of Buyer Behavior |
Contents
Summary of the Theory of Buyer Behavior | 24 |
STRUCTURE OF THE THEORY | 51 |
Learning Subsystem | 94 |
Copyright | |
9 other sections not shown
Common terms and phrases
abstraction advertising analysis arousal Attention attitude change attributes Bernoulli process Brand Comprehension brand loyalty brand-loyalty scores buyer behavior buyer's motives buying behavior Chapter characteristics Choice Criteria cognitive complex Confidence conflict consumer credibility decision described developed dimensions discussed effect elements empirical environment evaluative example exogenous variables Extensive Problem extent extrospective fact factors feedback Figure function goal hence hypothetical constructs Importance of Purchase influence inhibitors innovation input instant coffee Intention intervening variables Journal of Marketing less Marketing Research Markov Markov process mass media measure mediator multidimensional scaling needs obtain operate Osgood Overt Search panel member perceived Perceptual Bias perceptual defense person postulate predict probably Problem Solving product class concept purchase behavior reference curve relation Response Sequence role Satisfaction scale Sheth situation social class specific Stimulus Ambiguity Stimulus Display structure suggests Symbolic Communication theory of buyer tion trial values