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Summary of the Theory of Buyer Behavior
PART H STRUCTURE OF THE THEORY
9 other sections not shown
abstraction advertising Ambiguity-arousal analysis arousal Attention attitude change attributes Bernoulli process Brand Comprehension brand loyalty brand-loyalty scores buyer behavior buyer's motives buying behavior Chapter characteristics Choice Criteria cognitive commercial complex Confidence conflict consumer credibility data matrix decision described developed dimensions discussed effect elements empirical environment evaluative example exogenous variables Extensive Problem extent extrospective fact factors feedback Figure function goal hence hypothetical constructs Importance of Purchase influence inhibitors innovation input instant coffee Intention intervening variables less Markov Markov process mass media measure mediator needs obtain operate Overt Search panel member perceived Perceptual Bias perceptual defense person postulate predict probably Problem Solving product class concept psychology purchase behavior reference curve relation relevant motives Response Sequence role Satisfaction scale Sheth situation social class specific Stimulus Ambiguity Stimulus Display stimulus integration structure suggests Symbolic Communication theory of buyer tion trial values