A Framework for Marketing Management

Philip Kotler, Kevin Lane Keller

Pearson Education, 2011 - Marketing - 358 pages

For graduate and undergraduate marketing management courses.

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

About the author

Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. Although best known as a marketing guru, Kotler trained as an economist. He did his master s studies at the University of Chicago under famed Nobel laureate and free-market evangelist Milton Friedman before moving to MIT to pursue a Ph.D. under Paul Samuelson and Robert Solow, two Nobel Prize-winning Keynesian economists. He is the author of more than fifty books, including the bestselling Marketing Management, and lives in Chicago.

Bibliographic information

• Title: A Framework for Marketing Management
• Authors: Philip Kotler, Kevin Lane Keller
• Edition: 5, revised
• Publisher: Pearson Education, 2011
• ISBN: 0273752510, 9780273752516
• Length: 358 pages