Party Brands in Crisis: Partisanship, Brand Dilution, and the Breakdown of Political Parties in Latin America
Why have so many established political parties across Latin America collapsed in recent years? Party Brands in Crisis offers an explanation that highlights the effect of elite actions on voter behavior. During the 1980s and 1990s, political elites across the region implemented policies inconsistent with the traditional positions of their party, provoked internal party conflicts, and formed strange-bedfellow alliances with traditional rivals. These actions diluted party brands and eroded voter attachment. Without the assured support of a partisan base, parties became more susceptible to short-term retrospective voting, and voters without party attachments deserted incumbent parties when they performed poorly. Party Brands in Crisis offers the first general explanation of party breakdown in Latin America, reinforcing the interaction between elite behavior and mass attitudes.
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administration administration’s Alfonsín Alianza alliances Álvarez analysis Author’s calculations average treatment effects bad performance brand dilution branding model Buenos Aires Caldera Cambridge University Press candidate Caracas Caracazo Carlos causal changes Clarín coalition collapse Comparative Political Studies COPEI CSES decline democratic dilute their brands economic crisis economic misery economic policies economic reforms El Nacional election electoral elites eroded established parties FREPASO Greater Buenos Aires identify ideological individual intraparty conflict January January 26 Journal of Political La Nación Latin America left-right legislative Lusinchi Mainwaring mass partisanship measure Menem neoliberal November November 19 Partido partisan attachments party attachments party brands party breakdown Party Identification party leaders party polarization party systems party’s perceived polarization percent Pérez Peronist personal interview policy switches political parties Political Science politicians positions president presidential prior prototype Radical region respondents retrospective evaluations Rúa sample scholars theory valence variables Venezuela voter partisanship weakened