books.google.com - Imagine this: You have a marketing strategy, an advertising strategy, and, if you're organized, a sales promotion strategy, a direct mail strategy and an exhibitions strategy, but you have no overall communication strategy that drives all of these communications tools in the same direction....https://books.google.com/books/about/Strategic_Marketing_Communications.html?id=HYvbeQLf_gEC&utm_source=gb-gplus-shareStrategic Marketing Communications
