Converging Media: A New Introduction to Mass Communication

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Oxford University Press, 2014 - Language Arts & Disciplines - 447 pages
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From reading newspapers on smartphones to calling friends on the computer, digital media has changed the ways in which we communicate. Placing convergence at the center of the discussion, Converging Media: A New Introduction to Mass Communication, Fourth Edition, uses the technologies we employ every day to explain our current media environment--and to project where we might be headed. Rather than discussing each media industry in isolation, authors John V. Pavlik and Shawn McIntosh show how each branch of media--print, visual, and audio--relates to and influences the others. This enables students to see the inextricable and dynamic relationship between converging media and traditional media formats.

Learn about topics and examples that are relevant to your everyday life:
* A new chapter 6 on "Interactive Media: The Internet, Video Games, and Augmented Reality"
* A new chapter 14 on "Global Media in the Digital Age"
* Increased emphasis on how social media is changing our world in Chapter 7, "The Impact of Social Media"
* New "Media Pioneers" boxes provide portraits of a diverse array of individuals, past and present, who have made an impact on media history in the five major career areas: Public Relations, Advertising, Broadcasting/Electronic Media, Journalism, and Media Studies

Become a well-rounded expert in mass communication:
* Streamlined content presents a clearer, more accessible narrative that integrates technology, culture, and economic factors more closely
* Increased coverage of the effects of ethics and bias on the media
* Updated coverage throughout, including interpersonal and mass communication convergence, gamification, augmented reality, cyber security, and the third screen

Thought-provoking questions and engaging visuals:
* Stunning new infographic-style art presents key concepts visually
* Critical-thinking questions in specific photo captions ask you to analyze specific aspects of the media
* Media Quizzes now contain more open-ended questions to stimulate critical thinking

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User Review  - KikiUnhinged - LibraryThing

Media classes sure are a far cry from what they were five, ten or more years ago... digital multimedia just keeps changing the world of marketing and PR with every blink. Read full review

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About the author (2014)

John Pavlik is professor and chair of the Department of Journalism and Media Studies at the School of Communication and Information, Rutgers, the State University of New Jersey. He is also director of the Journalism Research Institute at Rutgers and faculty associate at the Columbia Institutefor Tele-Information. Having published widely on the impact of new technology on journalism, media, and society, Pavlik has also authored more than a dozen computer software packages for education in journalism and mass communication. He is co-developer of the situated documentary, a new type ofdigital storytelling using mobile augmented reality. He is a former senior fellow at the San Diego Supercomputer Center and was the inaugural Fulbright Distinguished Chair in Media Studies in 2008 at the Academy of Fine Arts, Vienna, Austria. He received his PhD and MA in mass communication from theUniversity of Minnesota and is a 1978 graduate of the School of Journalism and Mass Communication at the University of Wisconsin at Madison. Shawn McIntosh is a lecturer in strategic communication at Columbia University's School of Continuing Education, where he teaches graduate courses in critical thinking, ethics, and digital media. He was an adjunct faculty member at Iona College, where he taught online journalism, website publishing,feature writing, and information visualization; he has taught a course on media ethics at Rutgers University. McIntosh was an editor and freelance writer for ten years for various newspapers and magazines in the UK, United States, and Japan. He was also co-site manager and senior producer at Fathom,an online educational website consortium of leading academic institutions, museums, and research organizations in the United States and England. His research interests include social media; media, power, and democracy; and citizen journalism. He received a BS in microbiology from the University ofIdaho and an MS in journalism from the Graduate School of Journalism at Columbia University.

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