The Transfer and Licensing of Know-how and Intellectual Property: Understanding the Multinational Enterprise in the Modern World

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World Scientific, 2008 - Business & Economics - 470 pages
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In the past few years, the whole concept of publishing has undergone an enormous transformation. Publishers are no longer limited to paper and ink. Electronic publications can now incorporate text, images, sound, video, and interactive games and simulations. And publishing has become a more democratic activity -- with the explosive growth of both the Internet and CD-ROM technology, more and more people are publishing their own titles.

There has been a huge growth in the CD-ROM installed base and the market for CD-ROM titles. There are tens of millions of CD-ROM drives installed, and the coming Digital Video Disc (DVD) format will bring many more. CD-ROMs have enormous capacity, and they are compact, durable, and inexpensive to manufacture, store, and ship. We''re now seeing everything from games to educational products to reference and technical documents being delivered on CD-ROM.

This book looks at the many kinds of electronic publications being produced today. Although it focuses on CD-ROM, the discussion is also relevant to publishing on the World Wide Web. Electronic Publishing on CD-ROM describes examples and alternatives for the design, authoring, manufacturing, marketing, and distribution of CD-ROMs. It covers electronic document authoring systems (e.g., Adobe''s Acrobat, Macromedia''s Director, Apple''s HyperTalk, and more). It discusses traditional and emerging document standards and formats (e.g., SGML, HTML, and Java), as well as physical disc standards (e.g., ISO 9660, HFS). It also provides detailed information on the costs of CD-ROM publishing projects -- staff, manufacturing, and phases of development. In addition, it includes an extensive list of resources and a helpful glossary and bibliography.

Provided with this book is a a CD-ROM full of resources, including the text of portions of the book, in both Acrobat PDF and HTML form; freely available software for document authoring and browsing; demos of CD-ROM titles of various kinds; frequently asked question (FAQ) listings about CD-ROM publishing, data compression, different types of file formats (image, audio, and font formats), JPEG, MPEG, and Java; and much more.

This book is divided into four parts:

Part I, Overview of Electronic Publishing, contains the following:

  • Chapter 1, Electronic Publications, describes what electronic publications are and why they have become so popular. It discusses the special qualities of electronic documents, touches on a number of emerging technologies, and looks briefly at intellectual property issues for electronic publishing.
  • Chapter 2, CD-ROM and Online Publishing, examines the pros and cons of publishing on CD-ROM and on the Internet. It also looks at hybrid products that take advantage of both publishing models.
  • Chapter 3, Two Electronic Titles, profiles two very different kinds of CD-ROM titles. Isaac Asimov''s The Ultimate Robot, is a professionally produced, mass market "edutainment" product, which blends education and entertainment. The electronic version of the Association of Computing Machinery''s (ACM''s) SIGGRAPH group''s conference proceedings is a volunteer-produced technical title. Part II, CD-ROM Development, contains the following:
  • Chapter 4, Developing a CD-ROM, provides an overview of the CD-ROM development process, from initial product planning through final production of the CD-ROM image. It discusses the staffing that is required for most development projects, and provides cost estimates for several different types of projects.
  • Chapter 5, Designing Electronic Documents, discusses a variety of design issues for CD-ROMs, in areas of overall title navigation, graphics, user interface, sound, digital video, and software.
  • Chapter 6, Authoring Systems, examines what makes a good authoring system for electronic documents and looks at a number of examples of systems being used today, including Director, HyperCard, Acrobat, GainMomentum, Media Tool, and HTML.
  • Chapter 7, Electronic Document Standards, summarizes a variety of standards for electronic documents, in areas of text (e.g., SGML, HTML), page description (e.g., PostScript, PDF), network (e.g., Java, VRML), image (e.g., formats such as BMP and TGA, and compression methods such as RLE and JPEG), digital video (e.g., QuickTime, MPEG), and sound (e.g., MIDI).
  • Chapter 8, CD-ROM Disc Standards, describes the various CD-ROM standards, focusing on the ISO 9660 and HFS specifications.
  • Part III, CD-ROM Manufacturing, Marketing, and Distribution, contains the following:
  • Chapter 9, Manufacturing CD-ROMs, describes the process of manufacturing CD-ROMs, including production timelines, preparing data for manufacturing, and all of the production steps.
  • Chapter 10, CD-ROM Publishing Costs, provides concrete examples of CD-ROM publishing projects and the costs of developing, licensing, producing, testing, printing, mastering, manufacturing, shipping, and marketing.
  • Chapter 11, CD-ROM Marketing and Distribution, provides an overview of approaches to marketing titles to various audiences, and different distribution models for CD-ROMs.
  • Part IV, Appendices, contains the following: Appendix A, Resources, lists resources for organizations that provide CD-ROM hardware, software, and services. The Glossary defines the terms used in this book and in the electronic publishing business. The Bibliography provides references for further reading.

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