Producing Bollywood: Inside the Contemporary Hindi Film Industry
Producing Bollywood offers an unprecedented look inside the social and professional worlds of the Mumbai-based Hindi film industry and explains how it became "Bollywood," the global film phenomenon and potent symbol of India as a rising economic powerhouse. In this rich and entertaining ethnography Tejaswini Ganti examines the changes in Hindi film production from the 1990s until 2010, locating them in Hindi filmmakers' efforts to accrue symbolic capital, social respectability, and professional distinction, and to manage the commercial uncertainties of filmmaking. These efforts have been enabled by the neoliberal restructuring of the Indian state and economy since 1991. This restructuring has dramatically altered the country's media landscape, which quickly expanded to include satellite television and multiplex theaters. Ganti contends that the Hindi film industry's metamorphosis into Bollywood would not have been possible without the rise of neoliberal economic ideals in India. By describing dramatic transformations in the Hindi film industry's production culture, daily practices, and filmmaking ideologies during a decade of tremendous social and economic change in India, Ganti offers valuable new insights into the effects of neoliberalism on cultural production in a postcolonial setting.
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Aamir Khan actors actresses Aditya Chopra asserted audi audiences Bhaumick Bihar Bombay Bombay film box-office Chadda changes chapter characterized cinema in India commercial outcome commercial success companies corporate corporatization cultural director discourse discussion distribution distributors dustry economic elite ences entertainment example feature fieldwork Film Information film production film set film’s finance gentrification Ghai global going hahk Hindi cinema Hindi film industry Hindi filmmakers Hollywood India Indian cinema Indian film industry status industry’s interview Johar journalists Kapoor Karan Johar Khanna Kumar Lamhe Malhotra masses middle-class movie Mukesh Bhatt multiplexes Nahta narrative number of films overseas percent producer/director producers Rajabali referred release respectability revenue role Roshan rupees satellite screen screenwriter script Shah Rukh Khan shoot single-screen theaters social songs studio Subhash Ghai taste television territories there’s ticket tion universal hit viewers Vikram Bhatt women Yash Chopra Yashraj Films