Web Redesign 2.0: Workflow that Works

Kelly Goto, Emily Cotler

New Riders, 2005 - Computer-aided design - 281 pages

If anything, this volume's premise--that the business of Web design is one of constant change-has only proven truer over time. So much so, in fact, that the 12-month design cycles cited in the last edition have shrunk to 6 or even 3 months today. Which is why, more than ever, you need a smart, practical guide that demonstrates how to plan, budget, organize, and manage your Web redesign - or even you initial design - projects from conceptualization to launch. This volume delivers! In these pages Web designer extraordinaire Kelly Goto and coauthor Emily Cotler have distilled their real-world experience into a sound approach to Web redesign workflow that is as much about business priorities as it is about good design. By focusing on where these priorities intersect, Kelly and Emily get straight to the heart of the matter. Each chapter includes a case study that illustrates a key step in the process, and you'll find a plethora of forms, checklists, and worksheets that help you put knowledge into action.This is an AIGA Design Press book published under Peachpit's New Riders imprint in partnership with AIGA.

What people are saying

LibraryThing Review

User Review  - voodoochilli - LibraryThing

Not the best web design book I have read by a long way. The tone of the book is rather patronising and the content is limited in scope. There is also an obvious bias towards mac users which, as we are ...

User Review -

Such a great walk-through. Almost every module of thought is obviously birthed from honest and earnest cyclical discipline, or at least the appearance of. Either way, I am challenged and empowered in the same moment to ingest and envelope these practices into my own workflow. Rather, I am challenged to see where my own workflow can fit into the Core Process. I immediately saw the ills of current projects once I viewed them through the eyes of these authors. I would highly recommend this to anyone in the web design industry that has any say in the development or business cycle. 

About the author

Kelly Goto is the principal at gotomedia, a Web design firm in San Francisco. Previously she has served as creative director for the San Francisco office of Idea Integration (a Web design firm). She has developed the redesign strategy for such sites as Adobe.com, Webvan.com, Food.com, and WebEx.com. Kelly is also a frequent lecturer on Web development, information design, and Web usability. Emily Cotler is the principal at waxcreative.com and a graphic designer, Web designer, product manager, site producer, journalist, and author. As a regular contributor to Publish, Emily is known for her accessible style and her ability to highlight key information.

Bibliographic information

• Title: Web Redesign 2.0: Workflow that Works; Voices that matter
• Authors: Kelly Goto, Emily Cotler
• Edition: 2, illustrated, reprint
• Publisher: New Riders, 2005
• Original from: the University of Michigan
• Digitized: Dec 6, 2007
• ISBN: 0735714339, 9780735714335
• Length: 281 pages