Graphic Design Solutions

Front Cover
Cengage Learning, Feb 8, 2018 - Education - 480 pages
GRAPHIC DESIGN SOLUTIONS, 6th EDITION, is the most comprehensive reference on graphic design for print and screen media. Author Robin Landa introduces principles of design and how they apply to the various graphic design disciplines, and major applications are explained and illustrated with professional work and diagrams. This text serves as a solid foundation for typographic design, advertising design and graphic design. In-depth coverage includes such topics as design principles, the design process, concept generation, branding and visual identity, design for web and mobile, package design, portfolio development, social media, ad campaigns and more.
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Contents

Preface
About the Author
Acknowledgments
Introduction The Graphic Design Profession
Quickstart Graphic Design Basics
Typography
The Design Process
Concept Generation and Creativity
Book Covers
Branding and Visual Identity
Advertising
Web Mobile and Motion Design
Package Design
The Portfolio and Job Search
Glossary
Online Resources

Visualization Icons and Color
Composition
Proportional Systems the Grid and Brochure Design
Posters

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Common terms and phrases

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