Modern typography: an essay in critical history
In a survey of developments since 1700, this book proposes a new understanding of modern typography: as something larger and more deeply rooted than a modernism of style. Rather, 'modern' is taken to imply an articulate consciousness of action. The book's treatment lays stress on debates over principle and explanations of practice. But full weight is given to the social, technical and material bases of the activity; and the argument is illustrated by freshly made photographs of items not often reproduced before. Sources of information are discussed and extensively listed. The book thus contributes on several levels: as a brisk narrative of historical development, as a springboard for further investigation, as a delineation of modern typography. Published first in 1992, Modern typography is now issued in a revised and updated second edition. Book jacket.
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advertising aesthetic alphabet approach artefacts artistic Arts & Crafts attempt Bauhaus became blackletter book design book typography Britain British commercial composition context culture Didot discussion Dwiggins early edition Edward Johnston elements Emil Ruder Eric Gill especially essay example forms Fournier Froshaug German Gerstner Gill Gill's graphic design idea ideal images industrial interest issue Jan Tschichold Johnston journal Jugendstil Kelmscott Kelmscott Press Krimpen Larisch legibility letterforms letterpress letters Linotype lithography Mardersteig material Max Bill ment modern typography modernist modernist typography Monotype Corporation Morris Morris's movement nineteenth century ornaments paper Paul Renner Poeschel practice printers printing trade Printing types private press production published rational reform reproduction revival roman Ruder sanserif Schrift standard Stanley Morison style suggested Swiss typography tion tradition traditionalist typography typeface typefoundry typo Typografie typographic design typographic history Typographische Updike Updike's Vinne visual W. A. Dwiggins Werkbund