Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

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HarperBusiness, 1991 - Business & Economics - 223 pages
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. Book jacket.

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User Review  - brikis98 - LibraryThing

The first half of this book is gold. It kicks off with the diffusion of innovations theory and a characterization of innovators, early adopters, early majority, late majority, and laggards. It goes ... Read full review

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User Review  - EmreSevinc - LibraryThing

If your background is in engineering or mathematics, you probably have enough prejudice against marketing books full of hype and buzz. Especially if you've been in the field and observed many a brand ... Read full review

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