Retailing in Emerging Markets
Bloomsbury Publishing USA, Oct 5, 2017 - Business & Economics - 456 pages
Emphasizing the apparel and beauty industries, Retailing in Emerging Markets, 2nd Edition provides an in-depth study of the retail landscape within Brazil, China, India, Russia, Turkey, Qatar, Thailand, South Korea and Mexico. Each chapter focuses on a single country, discussing the organization of its retail industry, analyzing consumer behavior, and presenting strategies for effectively entering its market. This new edition includes fully updated data, statistics and economic perspectives on each of the countries covered. Readers will emerge armed with a deeper understanding of the political, economic, and cultural factors driving each market-an understanding essential for building and maintaining a competitive edge in today's global retail environment.
New to this Edition