Dictionary of Marketing Terms

Front Cover
Barron's snippet, Jul 1, 2008 - Business & Economics - 600 pages
0 Reviews
More than 4,000 marketing-related terms and definitions cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here's a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand marketing concepts and applications.

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

V
1
VI
46
VII
83
Copyright

24 other sections not shown

Other editions - View all

Common terms and phrases

Bibliographic information