Dictionary of Marketing Terms
More than 4,000 marketing-related terms and definitions cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here's a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand marketing concepts and applications.
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acnielsen adver advertising agency Association audience audit brand broadcast bulk mail buyer called camera carrier route catalog circulation color commercial computer file consumer copy cost coupon created delivery designed direct marketing direct-mail discount display envelope example Federal Communications Commission film four-color process gross rating point halftone individual insert Internet issue labels list rental magazine magnetic tape mailer manufacturer ment merchandise newspaper newsstand nielsen media research offer optical character recognition package paper period photographic presort printer printing plate product or service promotion publication publisher purchase radio received record renewal requires response retail sample screen segment sell sold space specific standard station strategy subscribers subscription sumer tape technique telemarketing television term tion U.S. Postal Service usually ZIP code