The Ultralight Startup: Launching a Business Without Clout Or Capital

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Portfolio/Penguin, 2012 - Business & Economics - 230 pages
8 Reviews

“When I was first starting out, I had to learn many things by trial and error, and I know I could have saved myself a lot of grief if someone had given me advice on what to do. I hope this book will help and inspire you to pursue your passion while avoiding some of the mistakes I made.”

It's easier than ever before to launch a startup. But in a world where barriers to entry are virtually nonexistent and everyone wants to be the next Facebook, competition is fierce. If you're just beginning and lack the money and clout to make an automatic splash, how do you differentiate yourself from all the rest?

Jason Baptiste knows firsthand what it takes. After launching his first company while still in college, he cofounded his current venture, Onswipe, in his early twenties, turning it into a multimillion-dollar company in less than a year. Now, drawing on his own experience as a bootstrapping but hungry entrepreneur, as well as on examples from today's most famous companies, he guides would-be tech moguls through every stage of the process—from testing a concept to acquiring customers to determining the best pricing model—in a cheap, practical way. Among his strategies:

• Build the product you wish you had: Four­square founder Dennis Crowley created an early version of his product because he wanted to keep in touch with former colleagues.

• It doesn't have to be sexy to make money: Dropbox took the world by storm by offering a great solution to a mundane problem—online storage.

• Be bold when promoting yourself: Online payment service WePay capitalized on dissatis­faction with industry leader PayPal by dumping six hundred pounds of ice in front of a developer conference.

• Attract fans to attract customers: Budget tracking site Mint.com created its initial user base by offering original and useful content about per­sonal finance.

Baptiste shows you don't need an MBA, a trust fund, or even experience running your own com­pany to become a star in the tech world. The Ultralight Startup is a comprehensive, easy-to-follow guide that will prepare any entrepreneur to take his or her idea to the next level.

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Review: The Ultralight Startup: Launching a Business Without Clout or Capital

User Review  - Yaqeen Sikander - Goodreads

Well this book is about technology startups which I wasn't aware of initially. Good research examples and Case studies. Gives good ideas to get started and raising capital and ideas. Read full review

Review: The Ultralight Startup: Launching a Business Without Clout or Capital

User Review  - Goodreads

Well this book is about technology startups which I wasn't aware of initially. Good research examples and Case studies. Gives good ideas to get started and raising capital and ideas. Read full review

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About the author (2012)

David Dyergrew up in a coastal town in NSW, Australia, and graduated as dux of his high school in 1984. After commencing a degree in medicine and surgery at the University of Sydney, he soon decided it was not for him.

David went on to train as a ship's officer at the Australian Maritime College, travelling Australia and the world in a wide range of merchant ships. He graduated from the college with distinction and was awarded a number of prizes, including the Company of Master Mariners Award for highest overall achievement in the course. He then returned to the University of Sydney to complete a combined degree in Arts and Law. David was awarded the Frank Albert Prize for first place in Music I, High Distinctions in all English courses and First Class Honours in Law. From the mid-1990s until early 2000s David worked as a litigation lawyer in Sydney, and then in London at a legal practice whose parent firm represented the Titanic's owners back in 1912. In 2002 David returned to Australia and obtained a Diploma in Education from the University of New England, and commenced teaching English at Kambala, a school for girls in Sydney's eastern suburbs.

David has had a life-long obsession with the Titanic and has become an expert on the subject. In 2009 he was awarded a Commonwealth Government scholarship to write The Midni

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