Driving Growth Through Innovation: How Leading Firms Are Transforming Their FuturesThe strategies and best practices and methods in these pages are based on my two decades' experience working with companies to improve innovation. If you're open to learning from their experiences - from their failures and successes - I believe you will discover an approach that is right for your firm and will help you grow. I also believe you'l... |
Contents
What It Takes to Drive Growth | 1 |
Leading Innovation | 34 |
Cultivating the Culture | 76 |
Fortifying the Idea Factory | 117 |
Mining the Future | 153 |
Filling the Idea Funnel | 188 |
Producing Powerful Products | 223 |
Generating Growth Strategies | 246 |
Selling New Ideas | 271 |
Taking Action in Your Firm | 303 |
Acknowledgments | 313 |
Source Notes and Resources for Further Study | 316 |
About the Author | 336 |
About BerrettKoehler Publishers | 338 |
Be Connected | 340 |
Index | 343 |
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Common terms and phrases
Apple Computer barriers behavior Borg-Warner breakthrough ideas breakthrough product Bristol-Myers Squibb business model business units buy-in Category killers champions Chapter company’s competitors consumers Corporation cost create creativity cross-functional team culture customer’s customers drive growth employees executive Fast Company firm’s focus funding global Gong Show Home Depot idea factory idea management system ideation sessions implement improve incremental industry initiative inno innovation process Innovation Vanguard companies interview invented Kevlar launched leaders leadership leading look manufacturing mavericks ment methods million Mining the Future mover opportunities organization percent pioneered Post-it Notes potential problem process innovation product development Product Innovation product or service products and services profits Progressive Insurance prototype retail revenue reward senior management strategy innovation success suppliers There’s things tion tomers Tyson Tyson Foods unarticulated needs Vanguard companies Vanguard firms Webvan