Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

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Yale University Press, 2006 - Business & Economics - 366 pages
3 Reviews
This book explains what every executive should know to manage the environmental challenges facing society and the business world. Based on the authors' rich experience with forward-thinking companies around the world, Green to Gold demonstrates how corporations create value by building environmental thinking into their overall business strategies. Daniel C. Esty and Andrew S. Winston provide clear 'how to' advice for making sense of environmental challenges, and they offer detailed case examples of how companies achieve both environmental and business success--establishing an eco-advantage in the marketplace. Green to Gold is written for executives at all levels and businesses of all kinds. It guides the business leader through pollution and natural resource management issues and the growing pressure from outside stakeholders to strive for 'sustainability'. While highlighting successful strategies, Esty and Winston also examine why environmental initiatives may fail despite best intentions. With practical suggestions for incorporating environmental thinking into core business strategy, and with a clear focus on execution--not legalisms, platitudes and abstractions--Esty and Winston present a thoughtful, pragmatic roadmap that shows how companies can use environmental pressures and responsibilities to spark innovation and drive growth.
 

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User Review  - aldlan06 - Overstock.com

Green to Gold is a good book as long as you understand that it is geared toward a specific audience. Dont purchase this book with hopes of building your small business because it lacks in a few areas ... Read full review

Green to gold: how smart companies use environmental strategy to innovate, create value, and build competitive advantage

User Review  - Not Available - Book Verdict

Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and ... Read full review

Contents

EcoAdvantage
7
Natural Drivers of the Green Wave
30
Whos Behind the Green Wave?
65
Strategies for Building EcoAdvantage
101
Managing the Downside
105
Building the Upside
122
What WaveRiders Do
143
The EcoAdvantage Mindset
145
Putting It All Together
235
Why Environmental Initiatives Fail
237
Taking Action
262
EcoAdvantage Strategy
283
Additional Resources
307
Methodological Overview
311
Most Relevant Tools for Each Greento Gold Play
317
Notes
321

EcoTracking
166
Redesigning Your World
195
Inspiring an EcoAdvantage Culture
206

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About the author (2006)

Daniel C. Esty is Hillhouse Professor of Environmental Law and Policy at Yale University with appointments in the Environmental and Law Schools. He is also a former top official with the U.S. Environmental Protection Agency and has advised companies across the world on corporate environmental strategy. He lives in New Haven, CT. Andrew S. Winston is director of the Corporate Environmental Strategy Project at Yale’s Environment School. He has advised companies on corporate strategy while at Boston Consulting Group and has held management positions in strategy and marketing at such leading media companies as Time Warner and Viacom. He lives in New York City.

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