The Long Tail: Why the Future of Business Is Selling Less of More

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Hachette Books, Jul 11, 2006 - Business & Economics - 256 pages
86 Reviews
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?

"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google.

However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know.

The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.

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Clear and easy to read. - Goodreads
Had some very interesting insights. - Goodreads
Enjoyable insights and good tone. - Goodreads
Original research and ideas that I hadn't heard before. - Goodreads

Review: The Long Tail: Why the Future of Business is Selling Less of More

User Review  - Do Thanh - Goodreads

First of all, I have to admit, this book can be summarized into an article (it was originally an article from Wired). However, the book did it jobs with researches and case studies in order for us to ... Read full review

Review: The Long Tail: Why the Future of Business is Selling Less of More

User Review  - Rahul D'cunha - Goodreads

The power dynamics between the producer and the consumer is undergoing a paradigm shift as Chris Anderson explores in his 2008 book on the Long Tail of consumer demand.Never before has the consumer ... Read full review

About the author (2006)

Chris Anderson is Editor-in-Chief of Wired magazine, a position he's held since 2001. In 2002 and 2004, he led the magazine to a 2002 National Magazine Awards nomination for General Excellence. He has worked at The Economist, where he served as U.S. Business Editor. His career began at the two premier science journals, Science and Nature, where he served in several editorial capacities. He holds a Bachelor of Science degree in Physics from George Washington University and studied Quantum Mechanics and Science Journalism at the University of California at Berkeley.

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