The Lord of the Rings: Popular Culture in Global Context

Front Cover
Ernest Mathijs
Wallflower Press, 2006 - Performing Arts - 341 pages
"Since their rise to popularity in the 1960s, the Lord of the Rings books have been an enduring cult success, revered by a fiercely faithful and steadily growing fan following which scrupulously guarded their integrity. Since the release of the film trilogy, The Lord of the Rings has become a global brand. Its public presence exceeds that of any other literature and its commercial potential seems limitless, evident not just in the unsurpassed box office succes and critical acclaim for the films, but also in the many fringe benefits and spin-offs." "The Lord of the Rings: Popular Culture in Global Context takes the release of the film trilogy as a point of departure for an overview of the international impact of The Lord of the Rings in a range of cultural environments (the US, the UK, Europe and New Zealand). This anthology analyses the merchandising, box office figures, distribution, critical reception, fan following and cult status of the films, and focuses on how the different faces of the phenomenon, like the trailers, DVD editions, websites, computer games, music, location tours and even its unlikely erotic spin-offs contributed to making The Lord of the Rings the most publicly recognised brand image of the twenty-first century so far. Book jacket."--BOOK JACKET.
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

POLITICAL ECONOMY AND COMMERCIAL CONTEXTS
11
The Lord of the Rings
43
The Lord of the Rings and the Cultural
61
Distributing and Launching The Lord of
71
The Lord of the Rings and the Culture of Box
88
The Local Reception of The Lord of the
101
The Critical Reception of The Lord of
119
Genre in the Critical Reception of
143
Emotional Responses to The Lord of the Rings
206
Trailers High Concept and the Ring
225
The DVD Layering of The Lord of the Rings
238
Intermediality and Ludic Narratives in the
254
An Ethnographical Analysis of the Return
270
Inscribing Middle Earth onto New Zealand
285
Musical Middle Earth
301
Tolkien Dirty
317

Pleasure and
172
The Lord of the Rings Fandom and
189

Other editions - View all

Common terms and phrases

References to this book

About the author (2006)

Ernest Mathijs is assistant professor in film and theatre studies at the University of British Columbia, Canada. He is the editor of Cinema of the Low Countries and coeditor of Big Brother International: Formats, Critics and Publics and Alternative Europe: Eurotrash and Exploitation Cinema Since 1945 (all Wallflower Press, 2004).

Bibliographic information