Managing Intellectual Assets in the Digital AgeWritten for technology professionals and business managers/owners alike, this new, easy-to-understand book provides you with a comprehensive overview of the key legal and economic issues that affect rights of access and use for intellectual property and knowledge assets, with special emphasis on computer software, Internet content, and digital media. It is the first book to address management of both traditional intellectual property and the broader set of knowledge assets in a single resource. It presents these subjects in a style appropriate for a wide range of practitioners who are not intellectual property or knowledge management specialists, and approaches the challenge of managing these assets from a multidisciplinary perspective. |
Contents
1 | |
12 Who should read this book and why? | 2 |
13 Intellectual property law principles | 3 |
14 Knowledge assets | 6 |
15 Emerging digital rights management issues | 8 |
Traditional software protection strategies | 9 |
22 Patenting computer programs | 15 |
23 Business method patents | 18 |
The challenge of peertopeer and distributed computing | 111 |
71 The P2P process and its challenge | 112 |
72 Managing Napster | 113 |
73 The DMCA as a threat to P2P systems | 119 |
74 The next generation P2P systems | 120 |
75 Distributed networks | 121 |
76 P2Pdriven content searches | 122 |
78 Content management in P2P and distributed networks | 123 |
24 Trade secrets protection for computer code | 20 |
25 Moral rights | 23 |
26 Licensing | 24 |
27 Reverseengineering | 26 |
28 Comparing traditional protection strategies | 27 |
Selected bibliography | 28 |
Open Source An alternative model | 31 |
31 Open Source principles | 32 |
32 Open Source and traditional intellectual property principles | 33 |
33 Different forms of Open Source | 35 |
34 Open Source versus shareware | 37 |
36 Economic models for Open Source material | 38 |
37 The challenge of fragmentation | 40 |
38 Open Source applied beyond software | 41 |
39 A battle for the heart and soul of Open Source | 42 |
Placing a premium on collaboration | 44 |
Selected bibliography | 46 |
Trademark protection online | 49 |
42 Trademarks and the domain name registration process | 54 |
43 The problem of cybersquatting | 56 |
44 Resolving domain name disputes | 59 |
45 Reconciling the interests of legitimate trademark owners | 61 |
46 Domain name property rights | 63 |
47 Country code TLDs | 64 |
48 Multilingual domain names | 66 |
410 Keywords and trademarks | 67 |
411 Unfair competition claims | 68 |
Selected bibliography | 70 |
Protecting the look and feel of online content | 73 |
51 Limits of copyright protection | 74 |
52 Patents and digital look and feel | 76 |
53 Trademark law protection | 81 |
54 Rights under the Database Directive and property law theories | 83 |
55 Trespass to property | 84 |
56 Rights under competition law | 85 |
57 Moral rights | 86 |
58 Managing look and feel | 87 |
Selected bibliography | 88 |
Managing digital media | 91 |
62 Music rights | 94 |
63 Digital video rights | 98 |
64 Secure systems for digital content | 100 |
65 Role of ISPs and other content distributors | 103 |
66 Criminal penalties for violation of digital media rights | 105 |
67 Managing digital media rights | 106 |
Selected bibliography | 109 |
Selected bibliography | 126 |
Property law and commercial transactions law applied to digital content | 127 |
82 Property law rights | 134 |
83 Property rights and competition law | 137 |
84 Commercial transaction laws | 139 |
85 Computer Fraud and Abuse Act and the Electronic Communications Privacy Act | 141 |
86 Future trends | 142 |
Selected bibliography | 144 |
Controls on technology development and transfer | 147 |
91 Technology export controls | 148 |
92 Overview of technology export laws | 149 |
93 Performancebased computer controls | 151 |
94 Encryption controls | 153 |
95 Knowledge controls | 155 |
96 Restrictions on passthrough exports | 157 |
97 Digital Millennium Copyright Act and anticircumvention | 158 |
98 EC Cybercrime Treaty | 160 |
99 Technology taxes and fees | 161 |
910 Technology controls Trends and strategies | 162 |
Selected bibliography | 163 |
Valuing and managing knowledge assets | 167 |
102 Licensing | 171 |
103 Auctions and exchanges | 172 |
104 Intellectual assets in corporate acquisitions and startup enterprises | 173 |
105 Securitization | 174 |
106 Donating intellectual property | 175 |
107 Abandonment | 176 |
108 Internal asset transfers | 177 |
1010 Antitrust and competition law constraints | 179 |
1011 Intellectual asset management strategies | 181 |
1012 Valuing intellectual assets in a networked setting | 182 |
Selected bibliography | 183 |
Principles for managing intellectual property and knowledge assets | 185 |
112 Recognize diverse forms of knowledge assets | 187 |
113 Apply all available asset management tools | 188 |
114 Recognize transitory value of assets | 189 |
115 Make use of nontraditional commercial models | 190 |
116 Recognize that different assets have different value | 191 |
117 Accommodate open access and broad collaboration | 192 |
118 Experiment with different distribution models | 193 |
1110 Understand the trend toward empowerment of asset users | 194 |
Basic intellectual property forms | 197 |
About the author | 223 |
225 | |
Common terms and phrases
anticircumvention provision applied associated business method patents ccTLDs challenge claim commercial competition law computer networks computer programs consumers content developers copyright law Copyright Office copyright owners copyright protection copyrighted material countries court create cybersquatting database ownership DeCSS design patents digital content digital material digital rights management distribution DMCA domain name domain name registrars e-commerce economic value effective electronic encryption enforce example export control fees file-sharing filed future ICANN intellectual asset management intellectual assets intellectual property law Internet issue KaZaa knowledge assets legal rights licensing look and feel ment Napster networks online content online music Open Source model ownership rights P2P systems parties patent protection principles recognize regulations royalty scope service providers software developers software patents source code strategies tion trade dress trade secrets trademark law trademark owners trademark rights traditional intellectual property U.S. Patent UDRP unauthorized United users versions