Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison
A revised and updated edition of the bestselling "no-nonsenseguide to beating the competition."-Publisher's Weekly
Becoming a Category of One reveals how extraordinarycompanies do what they do so well and gives you the tools and ideasto help your business emulate their success. Packed with real casestudies and personal reflections from successful business leaders,it helps you apply the best practices of the best companies to setyourself apart from your competitors and turn your business into amarket leader.
Whether you run a multinational corporation or a two-personstart-up company, the lessons you'll find here apply to anybusiness. This Second Edition includes a new chapter on "tiebreakers," updated examples of today's category of one companies,and special contributions from business experts, bestsellingauthors, and CEOs on the future category of one business.
Now more than ever, you have to differentiate your business fromthe competition to succeed. Becoming a Category of One givesyou the blueprint for building your own extraordinary business.
What people are saying - Write a review
LibraryThing ReviewUser Review - mpolino - LibraryThing
Joe Calloway's book on getting your company to stand out from crowd was terrific. It's short fast read and Joe covers lots of companies not normally found in business books. Some of the usual suspects ... Read full review
LibraryThing ReviewUser Review - dlbough - LibraryThing
My friend, Mark True, recommended this book to me. I found it very easy to read and extremely thought-provoking. It's about how to set yourself apart in your marketplace by doing something that no one ... Read full review
Whats Your Story?
Success Means You Know What Used to Work
The Commodity Trap
Your Brand Is Everything
The Three Rules
The New Customer Reality
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Becoming a Category of One: How Extraordinary Companies Transcend Commodity ...
No preview available - 2006