Postal Fraud: The Need for Greater Law Enforcement Power : Hearings Before the Subcommittee on Civil Service, Post Office, and General Services of the Committee on Governmental Affairs, United States Senate, Ninety-seventh Congress, First Session, on S. 1407 ... October 13, 1981, Little Rock, Ark

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Page 105 - are intended to provide individuals and organizations involved in direct mail and direct marketing with principles of conduct that are generally accepted nationally and internationally. These Guidelines reflect DMMA's long-standing policy of high levels of ethics and the responsibility of the Association and direct marketers to the consumer and the
Page 105 - general philosophy that self-regulatory measures are preferable to governmental mandates whenever possible. Self-regulatory actions are more readily adaptable to changing techniques, economic and social conditions, and they encourage widespread use of sound business practices. Because it is believed that dishonest, misleading, immoral, salacious or offensive communications make enemies for all advertising marketing including direct response marketing, observance of these Guidelines
Page 89 - that remittances may 19 be made by mail to a person named in the advertisement is 20 prima facie evidence that the latter is the agent or repre21 sentative of the advertiser for the receipt of remittances on 22 behalf of the advertiser. The Postal Service may ascertain 23 the existence of the agency relationship in any other legal
Page 106 - Free" and other Similar Representations Article #13 A product or service which is offered without cost or obligation to the recipient may be unqualifiedly described as "free". If a product or
Page 107 - All prizes advertised should be awarded. Winners should be selected in a manner that ensures fair application of the laws of chance. Chances of Winning Article #18 No sweepstakes promotion, or any of its parts, should state or imply that a recipient has won a prize or overstate the chances of winning.
Page 106 - Offers that are likely to be mistaken for bills or invoices should not be used. Postage and Handling Charges Article #12 Postage or shipping charges and handling charges, if any, should reflect as accurately as practicable actual costs incurred. Special Offers
Page 105 - the offer should be clearly displayed in the promotional material. When an offer illustrates goods which are not included or cost extra, these facts should be made clear. Print Size Article #3 Print which by its small size, placement

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