Flight of the Titans

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Virgin, 2006 - Business & Economics - 264 pages
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In the Super Bowl of the airline industry, there are two opposing sides: Airbus of Europe versus Boeing of America. Both sides have only one goal – to become the world’s leading aircraft maker. This is the remarkable account of Airbus’ launch of the largest passenger plane ever to fly, how they risked everything in a heavyweight contest, where the money is staggering and the political stakes are high.
The Airbus A380 will be a monster above the clouds with gyms, nightclubs and a 550 passenger capacity compared to Boeing Dreamliner’s 200-350. Will the A380 super-jumbo succeed when it is launched in 2006? With Boeing determined that it will fail, it is up to the dealmakers and geo-politics to decide its fate. From technological winners to global prestige, this amazing story of rivalry and risk is a fascinating insight to both sides in this mighty war, their rise to power and the final steps to take-off.

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Contents

An Oasis of Optimism
1
Come On Lets Fly
8
Sir Rod Maps Out the Battlefield
13
Copyright

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About the author (2006)

Kenny Kemp is an award-winning journalist. He is the co-author of Go: An Airline Adventure, which won the 2004 Business Book of the Year in the WH Smith Awards, and also wrote Destination Space (Virgin Books).

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