Crowdsourcing: How the Power of the Crowd is Driving the Future of Business

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Random House Business, 2009 - Business planning - 312 pages
21 Reviews

Jeff Howe coined the word 'Crowdsourcing' in a 2006 article for Wired magazine to describe the way in which the Internet has broken down traditional employer/employee relationships to create vibrant new enterprises that are 'staffed' by informal, often large gatherings of enthusiasts. A few weeks before the article hit the newsstands, a Google search for the word 'Crowdsourcing' returned zero results. One month after the article appeared, the same search returned nearly 500,000 hits.

These days anyone and everyone can write book reviews on Amazon, post videos on Youtube, come up with new uses for Google maps or design T-shirts for Threadless. What makes this phenomenon so remarkable is that it is starting to transform the way many companies operate and to change their relationship with their customers: has revolutionised the world of digital photography; Cambrian House is having a profound impact on the way films get made; Second Life has created a vast, profitable business with only a few formal employees but thousands of dedicated contributors. Moreover this revolution is rapidly changing our culture, introducing a consumer democracy that has never existed before.

Jeff Howe has now followed up his initial, ground-breaking article with months of research, and the result is a book that will define the next stage of the Internet revolution.

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Review: Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business

User Review  - Shaun - Goodreads

This was a decent read with many interesting insights about the "power of crowds". As a group we're smarter than individually. I would rate this book 3.5 stars and I thought it was pretty good, but not amazing. Read full review

Review: Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business

User Review  - M Shafiq - Goodreads

Apply to urbanized community and where developed nation. Using internet, no boundary of outsourcing. Read full review

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About the author (2009)

Jeff Howe is a contributing editor at Wired magazine, where he covers the entertainment industry among other subjects. Before coming to Wired he was a senior editor at and a writer at the Village Voice. In his fifteen years as a journalist he has travelled around the world working on stories ranging from the impending water crisis in Central Asia to the implications of gene patenting. He has written for US News & World Report, The Washington Post, Mother Jones and numerous other publications. He lives in Brooklyn with his wife and daughter.

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