Penguin by Design: A Cover Story, 1935-2005Ever since the creation of the first Penguin paperbacks in 1935, their jackets have become a constantly evolving part of Anglo-American culture and design history. By looking back at seventy years of Penguin paperbacks, graphic designer Phil Baines charts the development of British publishing, the ever-changing currents of cover art and style, and the role of artists and designers in creating and designing the Penguin look--including Penguins, Pelicans, Penguin Classics, and more. Rich with stunning illustrations and filled with details about individual titles, designers, and even the changing size and shape of the Penguin logo itself, Penguin by Design shows how covers become design classics. |
Contents
Introduction | 6 |
Consistency and Competition 194759 | 59 |
Art Direction and Graphic Design 196070 | 97 |
Copyright | |
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Alan Aldridge Alan Spain Allen Lane appeared Art Director artwork Bodley Head Bruce Robertson colour commissioned COMPLETE UNABRIDGED Cover design Cover illustration Cover photograph cover shows David Gentleman David Pearson David Pelham Denise York Derek Birdsall design by Alan design by Bruce design by David design by Denise design by Derek design by John design by Romek dustjacket EDITED editors Elizabeth Friedlander Erle Stanley Gardner featured front cover Germano Facetti Gill Sans Graham imprint introduced Jan Tschichold John Curtis KING PENGUIN layout Marber grid Mel Calman Michael Modern Classics Omnific OPPOSITE orange original Paul Hogarth Pelican Book PENGUIN BOOKS PENGUIN BOOKS 2/6 PENGUIN CLASSICS Penguin covers Penguin Crime Penguin Handbook Penguin list Penguin logo Penguin Modern Poets PENGUIN POETS Penguin Shakespeare PENGUIN SPECIAL Peter Pevsner printing Richard Romek Marber roundel Schmoller Science Fiction serif spine story style typeface typography vertical grid Volume William Grimmond