Free Market Missionaries: The Corporate Manipulation of Community Values
In her recent book Suiting Themselves, bestselling author Sharon Beder exposed how the global corporate elite have brazenly rewritten the rules of the global economy to line their pockets. In this new book she trains her sights on the insidious underbelly of this global trend to show how they have also orchestrated a mass propaganda campaign to manipulate community values and convince us that their interest - co-opting and controlling all of us in the name of the free market - is in our interest. During the 20th century, business associations coordinated mass propaganda campaigns combining 20th century American PR methods with revitalized free market ideology from 18th century Europe. The aim was to persuade people to eschew their own power as workers and citizens, and forego their democratic power to restrain and regulate business activity. Sophisticated corporate-funded think tanks augmented these campaigns in the 1970s and 1980s, promoting free enterprise and business-friendly policies. These free market missionaries now seek to change individual and institutional values through bolder strategies such as expanding share ownership and manipulating wider public concerns. In each case the goal is the same: the triumph of business values over community values. Beder s is an intellectual call to arms: challenge the ideology of the free market missionaries or be converted to it.
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1 The Free Market Gospel
2 Promoting Business Values
3 Advertising Free Enterprise
4 Free Market Education
5 Economic Education in the 1970s
6 Exporting Free Market Education
7 ProBusiness Policies as Ideology
8 Disseminating ProBusiness Policies
9 Think Tanks Down Under
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Advertising Council agenda aimed argued Association Australia Australian Chamber Australian Financial Review campaign Capitalism capitalist Carey Cato Institute cent Chamber of Commerce Committee companies competition conservative Council on Economic Counter-Establishment deregulation director Economic Education economic literacy Economic Rationalism economic system economists elected Employee Share Enterprise Australia Enterprise Education Fones-Wolf Foundation for Economic Foundation for Teaching free enterprise system free market freedom Friedman funds Greg Lindsay groups Hayek Heritage Foundation Ibid ideas ideology increased Industry interests investment John labour leaders Michael Ivens million Minister monetarism National NCEE ofthe Opinion Research Corporation organizations people’s political produced programmes promote propaganda ProShare public choice theory public relations Quoted Reagan reforms Rogernomics role Selling Free Enterprise share ownership society stock market Sydney Tasman Institute teachers Teaching Economics think tanks unions University wages workers York Zealand