Free Market Missionaries: The Corporate Manipulation of Community Values

Front Cover
Routledge, 2006 - Business & Economics - 260 pages
0 Reviews
In her recent book Suiting Themselves, bestselling author Sharon Beder exposed how the global corporate elite have brazenly rewritten the rules of the global economy to line their pockets. In this new book she trains her sights on the insidious underbelly of this global trend to show how they have also orchestrated a mass propaganda campaign to manipulate community values and convince us that their interest - co-opting and controlling all of us in the name of the free market - is in our interest. During the 20th century, business associations coordinated mass propaganda campaigns combining 20th century American PR methods with revitalized free market ideology from 18th century Europe. The aim was to persuade people to eschew their own power as workers and citizens, and forego their democratic power to restrain and regulate business activity. Sophisticated corporate-funded think tanks augmented these campaigns in the 1970s and 1980s, promoting free enterprise and business-friendly policies. These free market missionaries now seek to change individual and institutional values through bolder strategies such as expanding share ownership and manipulating wider public concerns. In each case the goal is the same: the triumph of business values over community values. Beder s is an intellectual call to arms: challenge the ideology of the free market missionaries or be converted to it.

What people are saying - Write a review

We haven't found any reviews in the usual places.


1 The Free Market Gospel
2 Promoting Business Values
3 Advertising Free Enterprise
4 Free Market Education
5 Economic Education in the 1970s
6 Exporting Free Market Education
7 ProBusiness Policies as Ideology
8 Disseminating ProBusiness Policies
10 Economic Advisers
11 Peoples Capitalism
12 Shareholder Democracy
13 Fiddling with Kiddy Minds
14 Conclusion

9 Think Tanks Down Under

Other editions - View all

Common terms and phrases

About the author (2006)

Professor Beder is a qualified professional engineer and worked in this field until a career shift into researching and teaching environmental politics. She has held a number of appointments at Australian universities over the past two decades - most recently as professor in the School of Social Sciences, Media and Communication at the University of Wollongong in Australia. Her previous books include Global Spin: The Corporate Assault on Environmentalism.

Bibliographic information