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9.6 Reading bought cent discussed charge account clothing purchase consumer behavior current fashion Day of Purchase Discount house enters the market Fairly often Once fashion awareness fashion boutique fashion consciousness fashion magazines fashion trends full-line department Garment purchased girls and middle-aged Helpfulness of sales high-fashion women's specialty in-depth in-store shopping less influenced mail survey market place match accessories middle-aged women mind before starting Newspaper and Shopping older consumer older group payment methods peer group Percentage of Consumers permanent press personal shopping place with less predispositions brought purchase clothing purchase decision purchase plan Purchase Preplanning Reading fashion Regularly Fairly Reliance Percentage retail sales clerk sales clerk's evaluation sales success Shopped In Percentage shopping and buying shopping and purchasing shopping companions shopping enjoyment significantly specific color specific fabric Stores Shopped style and fit teen teen-age girl teen-ager shops Teen-Agers Matrons types of stores upper price limit wardrobe women's specialty store youthful consumer