A theory of semiotics
..". the greatest contribution to [semiotics] since the pioneering work of C. S. Peirce and Charles Morris." -- Journal of Aesthetics and Art Criticism..". draws on philosophy, linguistics, sociology, anthropology and aesthetics and refers to a wide range of scholarship... raises many fascinating questions." -- Language in Society..". a major contribution to the field of semiotic studies." -- Robert Scholes, Journal of Aesthetics and Art Criticism..". the most significant text on the subject published in the English language that I know of." -- Arthur Asa Berger, Journal of CommunicationEco's treatment demonstrates his mastery of the field of semiotics. It focuses on the twin problems of the doctrine of signs -- communication and signification -- and offers a highly original theory of sign production, including a carefully wrought typology of signs and modes of production.
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IntroductionToward a Logic of Culture
Signification and Communication
Theory of Codes
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according actual addressee aesthetic text analyzed articulation circumstantial selections code-switching combinational communication complex concerned connotations considered constitutes continuum convey correlation corresponding cultural unit cyclamates defined definition denotation devices discourse elements elocutio entity established example exist expression fact free variants function functive given iconic signs ideological idiolect imprint information theory insofar instance interpretation kinesic king of France labor lexeme linguistic means metonymy notion object onomatopoeias overcoding paralinguistic Peirce perceptual pertinent phenomena phonemes physical pointing finger position possible presupposition problem properties proxemic ratio difficilis ratio facilis recognized referent relationship replica representation represents rhetorical rules s-code semantic fields semantic markers semantic space semantic system semantic units sememe semiosis semiotic semiotician sender sense sentence sign production sign-function sign-vehicle signal signification so-called social sort spatial structure studied Suppose synecdoche syntactic Table theory of codes theory of sign token words world vision