A theory of semiotics

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Indiana University Press, 1976 - Language Arts & Disciplines - 354 pages
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..". the greatest contribution to [semiotics] since the pioneering work of C. S. Peirce and Charles Morris." -- Journal of Aesthetics and Art Criticism..". draws on philosophy, linguistics, sociology, anthropology and aesthetics and refers to a wide range of scholarship... raises many fascinating questions." -- Language in Society..". a major contribution to the field of semiotic studies." -- Robert Scholes, Journal of Aesthetics and Art Criticism..". the most significant text on the subject published in the English language that I know of." -- Arthur Asa Berger, Journal of CommunicationEco's treatment demonstrates his mastery of the field of semiotics. It focuses on the twin problems of the doctrine of signs -- communication and signification -- and offers a highly original theory of sign production, including a carefully wrought typology of signs and modes of production.

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Contents

IntroductionToward a Logic of Culture
3
Signification and Communication
32
Theory of Codes
48
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About the author (1976)

Umberto Eco is a professor of semiotics at the University of Bologna and the author of "Foucault s Pendulum, The Name of the Rose", and other international bestsellers. He lives in Milan, Italy.

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