Strategic Market Research: A Guide to Conducting Research that Drives Businesses
What's wrong with traditional market research? - The strategic-question approach to market research - Using hypotheses to guide the research - Choosing the right method and designing the study - Obtaining the depth required for insight - Reading the hidden communications of research respondents - Analyzing qualitative data - Analysing quantitative data - Interpreting results and going beyond the data - Common pitfalls in market research.
What people are saying - Write a review
We haven't found any reviews in the usual places.