Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

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John Wiley & Sons, Jan 11, 2011 - Computers - 384 pages
8 Reviews
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks,   gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.
 

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LibraryThing Review

User Review  - AzAkers - LibraryThing

Helping prospects find a desired product or service and assisting them through the buying process by enlisting human psychology, knowledge of common user behaviors and a bit of common sense. This book ... Read full review

LibraryThing Review

User Review  - minfo - LibraryThing

Could a book that would obviously be about grabbing a web surfer's attention for commercial purposes be helpful to someone who wasn't particularly concerned about `conversions'? In this case ... Read full review

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About the author (2011)

Tim Ash is a recognized expert in the field of landing page optimization. He is the president of SiteTuners.com, a company that improves the conversion rates of website landing pages through state-of-the-art scientific testing. Tim has spoken internationally at such industry events as Search Engine Strategies, PC Expo, the Affiliate Summit, and Internet World. Visit Tim's book site at LandingPageOptimizationBook.com

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