Don't Think of an Elephant!: Know Your Values and Frame the Debate
Don't Think of An Elephant is the antidote to decades of conservative strategising and the right's stranglehold on political dialogue. More specifically, it is the definitive handbook for understanding and communicating effectively about key social and political issues. George Lakoff explains in detail exactly how the right has managed to co-opt traditional values in order to popularise its political agenda. He also provides examples of how the centre-left can address the community's core values and re-frame political debate to establish a civil discourse that reinforces progressive positions. Don't Think of An Elephant provides a compelling linguistic analysis of political campaigning. But, more importantly, it demonstrates that real political values and ideas must provide the foundation for political progress by the centre-left.
What people are saying - Write a review
LibraryThing ReviewUser Review - ieJasonW - LibraryThing
An interesting book that first got me to think about public political discourse as a way to influence how people view different issues. That is, when you hear a political topic being discussed try to ... Read full review
LibraryThing ReviewUser Review - jordanjones - LibraryThing
This is an essential guide to understanding how the political discussion is not about the topic itself, but how it is framed. For liberals, the fact that conservatives have been able to frame ... Read full review