Marketing and the Computer |
Contents
THE COMPUTER AND THE FLOW | 15 |
THE INFORMATION NEEDS OF DECISION | 34 |
WAREHOUSES AND COMPUTERS W H Meserole | 50 |
Copyright | |
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Common terms and phrases
activity advertising allocation ALPAC alternative analog analog computer analysis application approach behavior brand business games changes characteristics company's competitive complete computer program consumer courses of action Crit critical path Critical Path Method data processing decision maker decision problems decision theory demand determine discussion dollars Dummy economic effects environment estimates evaluation example expedited schedule expenditures experience factors Figure firm forecast function increase industrial dynamics input inventory involved linear programming magnetic tape management science manufacturing market research market share Marketing Game marketing management marketing problems mathematical model ment operational gaming Operations Research organization organizational output period policies possible potential procedures product line profits project duration punch card purchase puter quantities relationships retail selection simulation model solution specific statistics strategy structure sumer techniques tion utility variables warehouse